digital marketing insights
Understanding Google Analytics: A Primer
As an SEO agency in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a way that’s easy to...
Top 4 Reasons Why Many Website Designs Fail
I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because it’s the “thing to do,” but that’s...
Why Your Website Needs Calls to Action
Do you really need a call to action on your website? If you want to turn visitors into customers, then the answer is an emphatic yes! As a matter of fact, our web designers in Charleston recommend that you have more than one call to action on your site–ideally one on...
Top 5 Trends in Responsive Web Design
Most Charleston web design companies offer responsive web design as a part of their services. Responsive web design is a design that functions smoothly across all devices–desktops, laptops, phones, and tablets. Before smartphones and tablets, it wasn’t necessary to...
Why You Need a Responsive Web Design for Your Site
Although there are many website designers in Charleston, South Carolina to choose from, there are some website designers that haven't kept up with the times. For example, recently we were contacted by two businesses in the Charleston area that used the same web design...
Staying on Top of SEO: A Lesson in Adaptability
SEO, or search engine optimization, is always changing. New search algorithms developed every year or so create new rules and practices surrounding SEO. To SEO strategists, like those at the Charleston SEO company of DigitalCoast Marketing, this means more analytics...