Search Engine Optimization

What is the difference between “Organic SEO” and “PPC”?

Both organic SEO and PPC aim to boost your business, either in terms of income or awareness. One will get bring you returns instantly while the other aims to bring awareness to your brand over time. Both of these marketing methods are powerful tools that have adapted with Google’s search result ranking algorithms. Ideally, you [...]

By |2019-08-23T14:22:58+00:00August 1st, 2019|Categories: Pay-Per-Click Campaigns, Search Engine Optimization|0 Comments

How Your SC Business Can Benefit From SEO

Marketing is a never-ending cost that businesses simply cannot afford to ignore. Done poorly, however, and your marketing efforts can quickly become a black hole in which you never see a return. That is why you need to diversify your marketing efforts and stay on your strategy so that you can optimize it as best [...]

By |2019-08-23T13:44:09+00:00May 25th, 2019|Categories: Local SEO, Search Engine Optimization|0 Comments

4 Ways a Website Can Boost Your Business

The Internet makes it easier than ever for people to find what they’re looking for. This applies to searching for products and services because a website that advertises their items save people the trouble of driving through their neighborhood and having a 50/50 chance of finding what they’re looking for at the local stores. If [...]

Small Business SEO Advantages

As an online marketing agency in Charleston, South Carolina, we help many small businesses with search engine optimization (SEO). When small business owners think about getting involved in SEO, they often become intimidated. Small businesses see massive corporations and large businesses dominating the search engines. Large corporations have access to hundreds of thousands of dollars [...]

A Guide to Understanding Google’s Local 3-Pack

As search engine optimization experts in Charleston, SC, we keep a close eye on any changes Google makes to displaying search results. For example, Google made a major change to the way it displays the top results in local search. Previously, the top seven results for a local search were grouped into their own panel at the [...]

Understanding Google Analytics: A Primer

As SEO specialists in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a way that’s easy to understand, there’s no excuse to not use it to help support all your business’s important decision-making. Valuable [...]

Staying on Top of SEO: A Lesson in Adaptability

SEO, or search engine optimization, is always changing. New search algorithms developed every year or so create new rules and practices surrounding SEO. To SEO strategists, like those at the Charleston SEO firm of DigitalCoast Marketing, this means more analytics and finding effective ways to implement SEO. To business owners, this means constantly updating and [...]