Do you really need a call to action on your website? If you want to turn visitors into customers, then the answer is an emphatic yes! As a matter of fact, our web designers in Charleston recommend that you have more than one call to action on your site–ideally one on every single page.
Even if you already have a well-designed website, it’s not the best it can be until you give your customers clear and concise directions on what they should do next. It’s important to know what types of calls to action there are and how to use them. First–just to make sure we’re all on the same page–what exactly is a call to action?
What’s a Call to Action?
A call to action is a simple instruction presented to a customer (or potential customer) when they visit your website. It always includes a verb that clearly directs the customer on what they should do next, such as click, call, register, or chat.
For instance, many local Charleston SEO companies use a chat service on their website so they can be available to customers 24/7. Smart web design and SEO companies know that using a clear direction like “chat with us now!” will encourage their customers to tell them about their needs.
That’s why it’s beneficial to work with web design companies. They know how to engage customers with great calls to action, and they’ll help you implement them on your site too.
Types of Calls to Action
Finding the method for your website depends entirely on what kind of business you own and how you’d like to interact with customers. SEO companies can also help with deciding on which types of calls to action work best for your website when planning your web design strategy.
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Where to Put Calls to Action
You should have a call to action on every page of your website so customers will have no trouble figuring out what they should do next when they visit. The most common way to do this is to include your business’s address, email, or phone number in a header or footer. Most websites include the menu option “Contact us”, a wise way to make sure it’s convenient for your customer to reach out to you.
Once you include the basic calls to action on your website, it’s time to get a bit more creative by using them as a part of your web design and digital marketing plan.
The best way to include a call to action is to provide valuable content to your potential customer. Engage them first–then get them to take the next steps after you’ve proven that you can be of some use to them.
A great way to do this is to feature blog posts on your website and including a call to action at the bottom of each post. Posting free and helpful information relevant to your services will show customers you know your stuff and have more to offer.
SEO companies know this best, which is why they often offer content writing services as part of their digital marketing and web design services.
Many of our Charleston small business clients learn about calls to action and realize that they already use them on their website in some small way. But getting help from a digital marketing company can help a business reach its full potential by implementing a more effective call to action system so they can attract and engage more customers.