Digital Marketing

7 Social Media Trends to Follow in 2019

The world of Facebook, Instagram, Pinterest, LinkedIn, and other community-based platforms is engaging and borderline addictive. Brandwatch, a leading social media monitoring company suggests that there are over 3.499 billion active social media users. Owing to the easy accessibility of the Internet, this gigantic number is supposed to amp up more in the coming years. [...]

Optimizing Your Website The Right Way

Making sure that your website is optimized, both for your users and for search engines is extremely important. It is the difference between being found when someone searches for your product or service online and being outsmarted by your online competitors. Search engine optimization, in particular, forms one of the core parts of any digital [...]

By |2019-11-18T12:31:14+00:00September 1st, 2019|Categories: Digital Marketing, Local SEO, Search Engine Optimization|Tags: |0 Comments

Growing Your Start-up With Digital Marketing Specialists

Running a start-up company can be daunting and terrifying. With so many risks involved, and so much responsibility on your shoulders as an entrepreneur, it’s crucial to make the best of any professional advice you can get, and learn from others with more experience.  This is where digital marketing specialists can really help.  Digital marketing [...]

By |2019-11-19T12:37:50+00:00June 10th, 2019|Categories: Digital Marketing|0 Comments

What is A/B Testing?

So you’ve decided to start your own business and promote your products and services through a website. The digital world makes it easy for people from different backgrounds and parts of the world to connect, which helps when you’re trying to get as many people as possible to buy what you’re selling. However, if you’re [...]

By |2019-09-16T13:06:12+00:00April 25th, 2019|Categories: Digital Marketing, Web Design|Tags: , , |0 Comments

Website Videos are More Interactive and Informative

At DigitalCoast Marketing, located in Charleston, South Carolina, we know the importance of adding video content to your website. It has been proven that websites with videos perform better than those with static content.  In addition, videos are recognized, valuable SEO tools. In this article, we will explain why website videos are preferred by more [...]

By |2019-11-12T10:41:50+00:00March 24th, 2019|Categories: Digital Marketing, Video Marketing|0 Comments

The Benefits of Business Blogging for Marketers

As the premier digital marketing agency in Charleston, South Carolina, we are often asked about the necessity of blogging. Some see it as a waste of time but those who blog know that nothing could be further from the truth. In this article, we will explain how blogging helps drive traffic to your website, converts [...]

The 2019 SEO Trends That Matter

2018 has been a momentous year in the world of search engine optimization (SEO). Throughout the year, we saw algorithm updates, the havoc GDPR caused, and an increased emphasis on E-A-T for content. It’s no surprise that, with 2019 fast approaching, many of us marketers are left wondering “What SEO strategies should I carry into [...]

4 Ways a Website Can Boost Your Business

The Internet makes it easier than ever for people to find what they’re looking for. This applies to searching for products and services because a website that advertises their items save people the trouble of driving through their neighborhood and having a 50/50 chance of finding what they’re looking for at the local stores. If [...]

A Guide to Building Your Business With Pay-Per-Click Advertising

Building a business from the ground up is a time-consuming and challenging process. But advertising your brand does not have to be the most difficult part of creating a presence in the consumer market. Marketing strategy can make or break a startup. Having the best product in the world won’t matter if nobody knows your [...]

Why Online Marketing Is Better Than Traditional Methods

While most marketers use a mixture of digital and print methods, online marketing is becoming more and more important within the advertising marketplace. This is no wonder since the average American is online a staggering twenty-four hours a week. Online marketing encompasses a wide range of tactics, from digital ad placements on blogs and websites, [...]