Digital Marketing

The Benefits of Business Blogging for Marketers

As the premier digital marketing agency in Charleston, South Carolina, we are often asked about the necessity of blogging. Some see it as a waste of time but those who blog know that nothing could be further from the truth. In this article, we will explain how blogging helps drive traffic to your website, converts [...]

The 2019 SEO Trends That Matter

2018 has been a momentous year in the world of search engine optimization (SEO). Throughout the year, we saw algorithm updates, the havoc GDPR caused, and an increased emphasis on E-A-T for content. It’s no surprise that, with 2019 fast approaching, many of us marketers are left wondering “What SEO strategies should I carry into [...]

4 Ways a Website Can Boost Your Business

The Internet makes it easier than ever for people to find what they’re looking for. This applies to searching for products and services because a website that advertises their items save people the trouble of driving through their neighborhood and having a 50/50 chance of finding what they’re looking for at the local stores. If [...]

A Guide to Building Your Business With Pay-Per-Click Advertising

Building a business from the ground up is a time-consuming and challenging process. But advertising your brand does not have to be the most difficult part of creating a presence in the consumer market. Marketing strategy can make or break a startup. Having the best product in the world won’t matter if nobody knows your [...]

Why Online Marketing Is Better Than Traditional Methods

While most marketers use a mixture of digital and print methods, online marketing is becoming more and more important within the advertising marketplace. This is no wonder since the average American is online a staggering twenty-four hours a week. Online marketing encompasses a wide range of tactics, from digital ad placements on blogs and websites, [...]

Online Marketing Strategies

In the current and ever-growing internet culture, marketing your business through the use of online methods and platforms is the key to its success. The successes brought to businesses over the years from traditional forms of advertising such as newspapers, radio ads, or television commercials — while still relevant — cannot compare to the successes [...]

4 Reasons Why Online Marketing is Essential

Marketing your business on the internet is now a key part of its overall success in today’s growing digital culture. The future of marketing no longer relies completely on traditional forms of advertising such as newspapers, radio ads, or television commercials. Marketing your business on the internet involves promoting your company or products through multiple [...]

How Can I Create a Winning Social Media Marketing Strategy?

In the past, social media was not considered a viable option for marketing a business. However, over the years, the idea of social media marketing has changed as the industry has matured. Social media websites such as Facebook and Instagram are a great option for brands to have fun and see a nice impact on [...]

What You Should Look for in a Digital Marketing Agency

While building a stunning website and a polished marketing plan are two key components to running a successful business, it’s understandable that not everyone has access to the skills and resources needed to implement these necessities. This is where a company that specializes in both digital marketing and web design comes in. However, not every [...]

Are Online Reviews Important to Your Business?

As a digital marketing agency, we get asked whether online reviews are important to their business. We’ve noticed that many businesses are reluctant to manage customer reviews on business review sites because they don’t want to end up receiving negative online business reviews. We’ve also noticed that some businesses simply have unmanaged online reviews across [...]

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