Pay-Per-Click Campaigns

What is the difference between “Organic SEO” and “PPC”?

Both organic SEO and PPC aim to boost your business, either in terms of income or awareness. One will bring you returns instantly while the other aims to bring awareness to your brand over time. Both of these marketing methods are powerful tools that have adapted with Google’s search result ranking algorithms. Ideally, you will [...]

By |2019-08-27T14:53:54+00:00August 1st, 2019|Categories: Pay-Per-Click Campaigns, Search Engine Optimization|Tags: |0 Comments

A Guide to Building Your Business With Pay-Per-Click Advertising

Building a business from the ground up is a time-consuming and challenging process. But advertising your brand does not have to be the most difficult part of creating a presence in the consumer market. Marketing strategy can make or break a startup. Having the best product in the world won’t matter if nobody knows your [...]

What are the Advantages of Advertising on LinkedIn?

As a digital marketing agency in Charleston, South Carolina, we help clients produce effective advertising campaigns for LinkedIn. LinkedIn was created in 2002 to connect companies and people with similar professional backgrounds. With over 400 million members, it makes sense that businesses and professionals are taking advantage of the site. Many are unaware of the [...]

Understanding Google AdWords Campaigns

Move on over, print and TV advertising–online marketing is here to stay. Sure, it’s been all about online marketing for the last decade or so–that’s no secret. But its importance and effectiveness continues to grow rapidly as online marketing services become more accessible to everyone. At DigitalCoast Marketing, we help businesses in South Carolina manage [...]