As social media marketing consultants and digital ad agency in Charleston, South Carolina, we help businesses and organizations take advantage of the marketing opportunities such as using Facebook. Facebook remains the top social network social media site of choice for adults 35 years of age and older. There are 1.44 billion active users, many whom check Facebook daily.
Many of our clients already have a Facebook business page. However, few of them have taken advantage of many of Facebook’s features to optimize their page for their audience. In this article, we’ll show you some of the more advanced optimization features you may have overlooked that can help you get noticed and to get you more business through Facebook
Facebook’s Local Business Page vs. Company Page
Whether you are just creating your business page or you are tweaking one you’ve already set up, you are presented with a choice between a Facebook Local Business Page or a Facebook Company Page (Company, Organization, or Institute). Choosing the right type of page will help you be successful when it comes to marketing on Facebook:
- Local Business Page – If you have a store or a shop with a single location that you want people to visit, then this is the best choice for you.
- Company Page – If you have more than one location or you’re an online-based company, then this is your best choice.
This chart shows the features available depending on whether you choose company vs. local business: