Online Marketing Company in South Carolina

Why is Digital Marketing So Important?

As an online marketing company in South Carolina, our entire focus, obviously, is on digital marketing. Why is digital marketing so important? Simple. It is the fastest growing force in the current marketing arena, it will be the future of marketing and digital marketing is poised to replace advertising as we know it. What is [...]

A Guide to Understanding Google’s Local 3-Pack

As search engine optimization experts in Charleston, SC, we keep a close eye on any changes Google makes to displaying search results. For example, Google made a major change to the way it displays the top results in local search. Previously, the top seven results for a local search were grouped into their own panel at the [...]

Guide to Optimizing Your Business’s Facebook Page

As social media marketing consultants in Charleston, South Carolina, we help businesses and organizations take advantage of the marketing opportunities such as using Facebook. Facebook remains the top social network social media site of choice for adults 35 years of age and older. There are 1.44 billion active users, many whom check Facebook daily. Many [...]

5 Tips to Hiring a Web Designer in Charleston (or Elsewhere)

As web designers in Charleston, South Carolina, we know that your website is an extension of your brand and business. If your business has a professional website that is engaging and user-friendly, your website will attract more interest for your business. It has been reported that 83 percent of people visit a company's website before [...]

A Primer on Facebook Advertising

Why has Facebook advertising become so popular? Because it’s easily one of the cheapest ways to reach your customers. When compared to print media and other forms of online advertising, the bang for your buck with Facebook advertising is almost unbeatable. It’s not just young people on Facebook nowadays, it’s everyone. And that includes your next [...]

Understanding Google AdWords Campaigns

Move on over, print and TV advertising–online marketing is here to stay. Sure, it’s been all about online marketing for the last decade or so–that’s no secret. But its importance and effectiveness continues to grow rapidly as online marketing services become more accessible to everyone. At DigitalCoast Marketing, we help businesses in South Carolina manage [...]

Understanding Google Analytics: A Primer

As SEO specialists in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a way that’s easy to understand, there’s no excuse to not use it to help support all your business’s important decision-making. Valuable [...]

Top 4 Reasons Why Many Website Designs Fail

I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because it’s the “thing to do,” but that’s as far as they're willing to go. There’s [...]

Why Your Website Needs Calls to Action

Do you really need a call to action on your website? If you want to turn visitors into customers, then the answer is an emphatic yes! As a matter of fact, our web designers in Charleston recommend that you have more than one call to action on your site–ideally one on every single page. Even [...]

Top 5 Trends in Responsive Web Design

Most Charleston web design companies offer responsive web design as a part of their services. Responsive web design is design that functions smoothly across all devices–desktops, laptops, phones, and tablets. Before smart phones and tablets, it wasn’t necessary to include responsive web design in your business’s plans for the web. But now, it’s absolutely crucial if [...]