digital marketing insights
What is A/B Testing?
So you’ve decided to start your own business and promote your products and services through a website. The digital world makes it easy for people from different backgrounds and parts of the world to connect, which helps when you’re trying to get as many people as...
Website Videos are More Interactive and Informative
At DigitalCoast Marketing, located in Charleston, South Carolina, we know the importance of adding video content to your website. It has been proven that websites with videos perform better than those with static content. In addition, videos are recognized, valuable...
Are Micro-Influencers The Future of Marketing?
As a digital marketing agency in Charleston, South Carolina, we know that brands have been forced to transform the way that they market ever since the rise of social media. Over the last five years, the need for using social media as a marketing tool has become...
The Benefits of Business Blogging for Marketers
As the premier digital marketing agency in Charleston, South Carolina, we are often asked about the necessity of blogging. Some see it as a waste of time but those who blog know that nothing could be further from the truth. In this article, we will explain how...
The 2019 SEO Trends That Matter
2018 has been a momentous year in the world of search engine optimization (SEO). Throughout the year, we saw algorithm updates, the havoc GDPR caused, and an increased emphasis on E-A-T for content. It’s no surprise that, with 2019 fast approaching, many of us...
4 Ways a Website Can Boost Your Business
The Internet makes it easier than ever for people to find what they’re looking for. This applies to searching for products and services because a website that advertises their items save people the trouble of driving through their neighborhood and having a 50/50...
A Guide to Building Your Business With Pay-Per-Click Advertising
Building a business from the ground up is a time-consuming and challenging process. But advertising your brand does not have to be the most difficult part of creating a presence in the consumer market. Marketing strategy can make or break a startup. Having the best...
Why Online Marketing Is Better Than Traditional Methods
While most marketers use a mixture of digital and print methods, online marketing is becoming more and more important within the advertising marketplace. This is no wonder since the average American is online a staggering twenty-four hours a week. Online marketing...
Online Marketing Strategies
In the current and ever-growing internet culture, marketing your business through the use of online methods and platforms is the key to its success. The successes brought to businesses over the years from traditional forms of advertising such as newspapers, radio ads,...
4 Reasons Why Online Marketing is Essential
Marketing your business on the internet is now a key part of its overall success in today’s growing digital culture. The future of marketing no longer relies completely on traditional forms of advertising such as newspapers, radio ads, or television commercials....
How Can I Create a Winning Social Media Marketing Strategy?
In the past, social media was not considered a viable option for marketing a business. However, over the years, the idea of social media marketing has changed as the industry has matured. Social media websites such as Facebook and Instagram are a great option for...
What You Should Look for in a Digital Marketing Agency
While building a stunning website and a polished marketing plan are two key components to running a successful business, it’s understandable that not everyone has access to the skills and resources needed to implement these necessities. This is where a company that...