digital marketing insights
5 Tips For Choosing A Web Design Company
Top 5 Tips For Choosing The Right Web Design Company in Charleston, SC It’s never been more important than it is today for small businesses and individuals to have a strong, professional online presence. Along with that, unless you know how to create and maintain a...
7 Ways Social Media Can Help Your Business Grow
Social media is everything these days. At least, it is if you’re a business who wants to improve their online presence, anyway! Any business with a solid social media presence will always have the chance to get a leg up on the competition who don’t have it. Social...
Growing Your Start-up With Digital Marketing Specialists
Running a start-up company can be daunting and terrifying. With so many risks involved, and so much responsibility on your shoulders as an entrepreneur, it’s crucial to make the best of any professional advice you can get, and learn from others with more experience....
How Your SC Business Can Benefit From SEO
Marketing is a never-ending cost that businesses simply cannot afford to ignore. Done poorly, however, and your marketing efforts can quickly become a black hole in which you never see a return. That is why you need to diversify your marketing efforts and stay on your...
What is A/B Testing?
So you’ve decided to start your own business and promote your products and services through a website. The digital world makes it easy for people from different backgrounds and parts of the world to connect, which helps when you’re trying to get as many people as...
Website Videos are More Interactive and Informative
At DigitalCoast Marketing, located in Charleston, South Carolina, we know the importance of adding video content to your website. It has been proven that websites with videos perform better than those with static content. In addition, videos are recognized, valuable...
Are Micro-Influencers The Future of Marketing?
As a digital marketing agency in Charleston, South Carolina, we know that brands have been forced to transform the way that they market ever since the rise of social media. Over the last five years, the need for using social media as a marketing tool has become...
The Benefits of Business Blogging for Marketers
As the premier digital marketing agency in Charleston, South Carolina, we are often asked about the necessity of blogging. Some see it as a waste of time but those who blog know that nothing could be further from the truth. In this article, we will explain how...
The 2019 SEO Trends That Matter
2018 has been a momentous year in the world of search engine optimization (SEO). Throughout the year, we saw algorithm updates, the havoc GDPR caused, and an increased emphasis on E-A-T for content. It’s no surprise that, with 2019 fast approaching, many of us...
4 Ways a Website Can Boost Your Business
The Internet makes it easier than ever for people to find what they’re looking for. This applies to searching for products and services because a website that advertises their items save people the trouble of driving through their neighborhood and having a 50/50...
A Guide to Building Your Business With Pay-Per-Click Advertising
Building a business from the ground up is a time-consuming and challenging process. But advertising your brand does not have to be the most difficult part of creating a presence in the consumer market. Marketing strategy can make or break a startup. Having the best...
Why Online Marketing Is Better Than Traditional Methods
While most marketers use a mixture of digital and print methods, online marketing is becoming more and more important within the advertising marketplace. This is no wonder since the average American is online a staggering twenty-four hours a week. Online marketing...