digital marketing insights
How to Build Your Social Media Marketing Strategy
Introduction to Social Media Marketing Strategy In the ever-evolving landscape of the digital age, a Social Media Marketing Strategy has become an indispensable tool for businesses and individuals alike. At its core, this strategy is a comprehensive plan that outlines...
Squarespace VS. WordPress: A Comprehensive Comparison
Introduction to Website Building Platforms In the digital age, online presence is crucial for businesses, individuals, and creatives. The foundation of this presence is often a website, and choosing the right platform to build and manage this website is a critical...
Optimizing Your Business For Local Searches
In the digital age, how consumers search for and discover businesses has profoundly transformed. Local search has become a fundamental part of the online landscape, and for companies of all sizes, optimizing for local SEO is no longer a choice but a necessity. Whether...
11 Big Google Ranking Factors
There are examples of numerous businesses that have rocketed due to the great Google business establishment. Having a presence on the platform is mandatory for all businesses. In this impression-driven competitive world, people focus more on the ranking system...
Unlocking Digital Success: Your Guide to Effective Marketing Strategies
In the ever-changing business landscape, shifting from traditional strategies to innovative experiments has become a pivotal aspect of success. Gone are the days when conventional marketing methods were enough to reach the target audience. Today, the digital realm...
5 Benefits of SEO for Small Businesses
Chances are, you're at least familiar with how your business can benefit from search engine optimization (SEO). Maybe you've even considered it in the past. After all, it increases the chance that a prospective customer finds you via an online search, and it's an...
5 Tips For Choosing A Web Design Company
Top 5 Tips For Choosing The Right Web Design Company in Charleston, SC It’s never been more important than it is today for small businesses and individuals to have a strong, professional online presence. Along with that, unless you know how to create and maintain a...
7 Ways Social Media Can Help Your Business Grow
Social media is everything these days. At least, it is if you’re a business who wants to improve their online presence, anyway! Any business with a solid social media presence will always have the chance to get a leg up on the competition who don’t have it. Social...
Growing Your Start-up With Digital Marketing Specialists
Running a start-up company can be daunting and terrifying. With so many risks involved, and so much responsibility on your shoulders as an entrepreneur, it’s crucial to make the best of any professional advice you can get, and learn from others with more experience....
How Your SC Business Can Benefit From SEO
Marketing is a never-ending cost that businesses simply cannot afford to ignore. Done poorly, however, and your marketing efforts can quickly become a black hole in which you never see a return. That is why you need to diversify your marketing efforts and stay on your...
What is A/B Testing?
So you’ve decided to start your own business and promote your products and services through a website. The digital world makes it easy for people from different backgrounds and parts of the world to connect, which helps when you’re trying to get as many people as...
Website Videos are More Interactive and Informative
At DigitalCoast Marketing, located in Charleston, South Carolina, we know the importance of adding video content to your website. It has been proven that websites with videos perform better than those with static content. In addition, videos are recognized, valuable...