As a digital marketing company in Charleston, South Carolina, we help with email marketing. Email marketing seems to be one of those buzz words you hear repeated, ad nauseam, on the internet, at conferences, and during marketing strategy meetings. The claim is that email marketing enhances business communications, key markets and is incredibly cost-effective. But what is email marketing and how does it work? How is an email more effective than a television advertisement and why should an email list be maintained?
What is Email Marketing?
Email marketing is when a company sends a commercial message to a group via electronic email, requesting business or sales. The email is an attempt to build customer loyalty, trust in a product or company. Email marketing is an effective way to stay connected with your clients while promoting your business.
What Can Email Marketing Do For My Business?
With email marketing, businesses can reach target markets without incurring the high-cost television or radio time and the high production costs. Email marketing software allows a business to maintain and manage an email list that can be categorized by customers’ likes and dislikes, spending habits and demographic and other important criteria. Emails are created and sent out to targeted members of your email list, delivering a personalized email with information that they are interested in or have requested. Email marketing promotes trust and loyalty to your business while also increasing sales.
Email Marketing Software Can Help
With the help of email marketing software, email marketing is an effective, low-cost way to reach your target markets AND stay connected with your existing customers. Email marketing allows a business to retain customers while targeting new markets. Businesses can easily monitor and maintain effective marketing campaigns than more traditional marketing campaigns allow. Let the internet drive your customers to you!
What are Email Marketing Campaigns?
Email marketing campaigns usually begin with a welcome email that thanks the new client for their subscription. Welcome emails gives valuable information about your company and can request key information about the customer, thus, helping you identify and place the person in the correct categories for future marketing efforts.
Email campaigns include sending out product or service announcements, business or product newsletters and/or discounts for future purchasing. Every email you sent should have company information on the bottom, giving clients the ability to learn more about your company and an opportunity to subscribe for future emails.
What are the Different Types of Email Marketing Campaigns?
There are three types of email marketing campaigns:
- Transactional Email – email sent to a customer for password resets, order statuses, email receipts
- Direct Email – email sent solely to communicate a promotional message to client
- Mobile Email Marketing – email marketing design to target mobile device users
Transactional emails are triggered based on a client’s action with a company. Triggered transnational messages include password reset request emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. Email newsletter software offers transactional email support, which allows companies to include promotional messages within the body of transactional emails.
Direct email is the sending of an email solely to communicate a promotional message. Companies usually collect a list of customer or prospective customer email addresses to send direct promotional messages. Companies also have the ability to rent a list of email addresses from service companies.
Mobile Email Marketing
Large amounts of traffic are generated through smartphones and tablets. Marketing experts are developing the ways in which businesses can capture the client’s attention. Mobile email marketers enlist the use of mobile-ready templates that shorten the subject line, balance image and text, offer the use of large buttons – all of which make this type of campaign one of the most popular.
If you need help with your email marketing campaign, contact the team at DigitalCoast Marketing.