Search Engine Optimization (SEO) plays a defining role in improving the online visibility of a website and pump up its conversions.
While organic SEO is an ideal marketing tactic to boost SERP rankings, practicing local SEO allows making a brand known to the local audience. The industry + location formula of local SEO works magic to build signals of relevance in the local region, thus targeting ready-to-buy customers with relative ease.
Interested to know more? Well, we, the team of Digital Coast Marketing, has got you covered. This article will help you in learning about local SEO and its impact on your business.
What is Local SEO?
In the era where every little information is on the public domain, people extensively use the internet to look for local businesses. Here is where local SEO comes into play.
A local SEO promotes the visibility of your business on location-based searches. The business is generally a brick-mortar store, that aims to divert more footfall and boost sales by leveraging their online presence.
Hiring one of Charleston SC marketing agencies means tapping the local searches and making your brand appear in front of your local audience. For example, if someone is searching for a hair salon in Charleston, the search engine results well automatically depict your salon to the user. In this way, your brand will be promoted to the people searching for such businesses in a particular locality.
The searches are not limited to a particular location, but it also extends to geo specifics, city, state, zip code and even ‘near me’ searches. In the ‘near me’ searches, Google picks up the location of the user and provides a list of business surrounding or nearby areas.
Now, you might too want to include your business on Google. Fair enough, branding on Google will certainly give you the push you desire. For achieving so, you will have to make your spot on Google’s local 3-pack.
Basics of Local SEO
Local SEO works on the local search algorithm.
Google catches the location of the business and matches it with the location of the searcher to give accurate location-specific results. Thus, being a business, it is necessary to specify the area where you operate when making a profile on Google My Business (GMB).
So, the first thing you should do is add your business on Google My Business as well as other online directories to get your name in the search list.
Once you have added your location on GMB, make sure that your business details, including name, address, and phone number are the same on every online directory. In case of any error, Google will not enlist your business in the local 3-pack.
Citation is another vital aspect of local SEO. Citation is a process of enlisting a business on a third-party page. It is practiced to ensure Google and other search engine sites index the website while crawling on such pages. The process also comes handy in building page authority. This can be your business name, location, contact number, and location.
Initially, the SERP of Google showed seven most popular searches for you in the form of a snippet. Earlier, it was called the local 7-pack showing the list of top 7 businesses along with their location and contact number. However, for better user experience, Google reduced the local 7-pack to local 3-pack. Hence, the competition to get the spot is high.
How Can Local SEO Impact Your Business?
Getting a spot on local 3-pack is rewarding to your business in various ways. Let’s have a look at how it can impact your business –
1. Local Sales Exposure
The biggest advantage of local SEO is that it targets the audience based on the locality. Thus, local SEO is an effective tactic to entice consumers of adjacent or near to your business without having to go to them.
Investing in local SEO and taking help from SEO companies can be highly beneficial for newbies or start-ups that are struggling to make a place in the competitive market.
You can also focus on other resources, including Craiglist, Yelp, and Angie’s List. Besides this, advertise your business in classifieds or add images of your business on the web. These steps can increase the chances of your business appearing in the local 3-pack list.
2. Business Extension
Apart from your physical location, the business website acts as a secondary location.
With local SEO, you are not only making people get to you physically but also improving website traffic. Thus, businesses should focus on website design, as well. Having a sound web design with engaging content can optimize search results on Google and increase your online presence.
3. Profit Generation
If the steps are followed correctly, local SEO can directly increase the profit ratio of your business.
According to a recent study, 78% of local mobile searches and 61% of local laptop searches lead to purchases offline. In the United States, there are 7 billion local searches monthly. This vast online exposure, along with a creative website, can instantly give you the traffic you desire. The only thing you have to ensure is that you are adding quality content on your website and driving online searches to your location.
4. Link Building
Another important factor of local SEO is link building and social sharing.
Link building is a process of gaining backlinks from high authority websites that are already enjoying high ranking. By promoting your business on such websites, you improve your visibility as well as brand credibility, which ultimately leads to more website traffic, queries, sales, and conversions.
Do you also want to leverage the power of Local SEO? Are you looking for effective solutions to make your brand known within your locality?
Our SEO experts at Digital Coast Marketing can devise the right strategy for your business. Our marketers are efficient at promoting your business online while ensuring it generates higher traffic and makes more conversions. Reach us to discuss your Local SEO marketing needs with our experts.