Today, video marketing is more critical than it has been previously, and as such businesses need to adapt around this latest market development.

Still, many businesses aren’t using video marketing to its full advantage, which is a shame as they are missing out on a lucrative way to engage with internet users.

At Digital Coast Marketing, we’ve already talked about how videos are interactive and informative, but in today’s market, they’re not just important, they’re invaluable.

If you’re not convinced, then here’s a list of reasons why, in 2020, every business needs video marketing.

The Video Marketing Sector Is Growing Exponentially Year-On-Year

Video marketing is a growing part of the digital marketing space, and it looks set to remain that way for the foreseeable future. The medium is increasingly popular with viewers because it is easy to use and requires less effort than reading. Video is now so popular with users that a Facebook Executive has even predicted that the platform might switch to offering video content exclusively in the future. As such, businesses that aren’t using video content are missing out on a bite of this increasingly important action.

Your Competitors Are Probably Using Video Marketing

In the business world, businesses must stay ahead of their competition and try to set the trends in their market, rather than follow them. Video content is a flourishing sector, with 85% of businesses now using video to inform viewers and marketing their services. With so many companies using video marketing, any company that is still avoiding it will quickly fall behind its competition and runs the risk of losing out on orders and customer engagement.

New Social Media Platforms Are Making Video More Popular Than Before

Video content has always been an engaging way to reach out to consumers; that’s why TV advertising spots are so incredibly expensive. Today, video is even more engaging and enjoyable thanks to innovative new social media platforms such as TikTok and Lasso. These platforms leverage short-form videos to engage with users, particularly younger viewers. These new social media platforms are ideal for many consumer-focused, product-based businesses. However, even for companies that aren’t suitable, they still prove that video content is a crucial medium in 2020.

YouTube Is One Of The Biggest Websites On The Market

An established video content platform, YouTube has been growing rapidly over the past few years. It is now one of the most popular websites in the world, surpassed only by Google. Many businesses utilize YouTube to engage with customers and showcase their new products and services. YouTube is also blossoming as a review platform, with many users offering their opinions on the companies they use via video. Any business that isn’t using video content will miss out on the opportunity to showcase its offering on one of the internet’s most popular platforms.

Video Is A Flexible Medium

Video content is versatile, meaning that you can create content that represents your brand no matter what your niche or specialism. From animation to stop-motion, corporate-style videos to entertaining content, there is a style of video to suit every organization. As a result, you’ll be able to find a video style that truly represents your company.

It’s Easier Than Ever To Create Engaging Video Content

Creating professional video content might seem like a daunting task, especially if you have little experience shooting and editing videos. However, it is now incredibly easy to create high-quality content because most digital marketing specialists now offer this service. Digital Coast Marketing provides video marketing alongside our other services, which include web design, search engine optimization, paid advertising, and many more. When you work with us, you can enjoy a full spectrum of digital marketing support to help you expand your business and its online presence.

Conclusion: Your Business Needs Video Marketing

The digital marketing world is continually evolving, and new developments occur all the time, meaning it can be hard for businesses to keep on top of everything.

Not every development stands the test of time, whereas some can quickly become staples of the marketing world that linger for many years to come.

Video marketing is one of those developments, which means that your company needs to adapt and offer information, high-quality videos for your clients.

It can be a challenge to create this content, particularly if your business isn’t focused on video production. The team at Digital Coast Marketing has extensive experience in the video marketing space, as well as the digital marketing world in general.

As a result, we’re able to support any business that needs to adapt to this latest development and produce quality, exciting video content for its clients and leads.

Get in touch today to find out how we can transform your digital marketing strategy and help your company to achieve its goals.