As Charleston’s leading digital marketing agency, DigitalCoast Marketing has helped hundreds of local businesses build a powerful online presence. One of the most common questions we hear is: “How do I get my business to the top of Google’s local results?” The answer lies in the strategic combination of a well-optimized Google Business Profile and a robust website SEO strategy. Here’s why this partnership is essential—and how you can leverage it for maximum results.
Understanding the Local Search Ecosystem
Local consumers are searching online for businesses like yours every day. In fact, 97% of people learn more about a local company online than anywhere else. Google’s local search results, especially the “local pack” (those top three map listings), are prime real estate for attracting new customers. But to earn and keep a spot there, your Google Business Profile and your website must work together seamlessly.
Why Google Business Profile Matters
Your Google Business Profile (formerly Google My Business) is your company’s digital storefront on Google Search and Maps. It’s often the first impression potential customers have of your business. A complete, accurate, and regularly updated profile signals to Google—and to your customers—that you’re a legitimate, active, and trustworthy business.
- Displays your business hours, location, and contact info
- Showcases reviews and ratings
- Highlights photos, posts, and services
- Drives direct actions: calls, website visits, direction requests
“Customers are 2.7x more likely to consider a business reputable if they find a complete Business Profile on Google Search.” — Google
Why Website SEO Is Still Essential
While your Google Business Profile is critical for local visibility, your website’s SEO is the foundation of your digital authority. Google’s algorithms analyze your website’s content, structure, speed, and user experience to determine how relevant and authoritative your business is for local searches. Without strong website SEO, your Google Business Profile won’t reach its full ranking potential.
- Optimized landing pages help you rank for targeted keywords (learn more)
- Consistent NAP (Name, Address, Phone) data builds trust
- Quality content and backlinks boost your authority
- Technical SEO ensures Google can crawl and index your site
The Synergy: Why You Need Both
Google’s local ranking algorithm considers both your Google Business Profile and your website. Here’s how they work together:
- Relevance: Google matches search queries with detailed business info and website content.
- Prominence: Reviews, citations, and backlinks from your site and others build authority.
- Consistency: Matching business details across your profile and website prevent confusion.
- Engagement: Posts, photos, and updates on your profile drive traffic to your website and vice versa.
NAP Consistency & Local Citations
One of the most important signals Google looks for is NAP consistency: your business’s Name, Address, and Phone number must be identical everywhere they appear online. Inconsistencies can hurt your rankings and confuse customers. At DigitalCoast Marketing, we ensure your Google Business Profile, website, and all local listings are perfectly aligned (see our local SEO strategies).
Content Synergy & Keyword Optimization
Your Google Business Profile isn’t just a static listing—it’s a dynamic platform for content. Regularly posting updates, offers, and news on your profile (and linking back to relevant pages on your website) keeps your business fresh in Google’s eyes and drives valuable traffic. This content strategy should complement your website’s SEO plan, targeting the same keywords and reinforcing your authority.
Best Practices for Integrating Google Business Profile & Website SEO
- Complete your profile: Fill out every field, add photos, and keep your info up-to-date.
- Use keywords naturally: In your business description, services, and posts, use the same keywords you target on your website.
- Encourage and respond to reviews: Reviews build trust and influence rankings. Responding shows you value your customers.
- Post regularly: Share news, offers, and updates on your profile to engage users and signal activity.
- Link your website: Ensure your website link is accurate and points to a well-optimized landing page.
- Monitor analytics: Use Google’s insights to track profile views, actions, and website clicks.
Case Study: Local SEO in Action
One local law firm partnered with DigitalCoast Marketing to boost their online visibility. By optimizing their Google Business Profile, aligning NAP data, and enhancing their website SEO, they saw:
- 342% increase in site traffic
- 88% decrease in bounce rate
- 94% increase in new client calls and contacts
These results are typical when businesses treat their profile and website as two sides of the same coin (read more SEO success stories).
Ongoing Optimization & Measurement
SEO is not a one-time task. Google’s algorithms and local search trends evolve constantly. At DigitalCoast Marketing, we provide monthly reporting and ongoing optimization to ensure your business stays ahead of the competition. We monitor your Google Business Profile, website analytics, and local rankings to identify new opportunities and address challenges as they arise.
- Monthly performance reports
- Regular profile and website updates
- Continuous competitor analysis
- Proactive review and reputation management
Don’t let your competitors outrank you. Contact DigitalCoast Marketing today to set up your Google Business Profile and supercharge your website SEO. Let’s grow your business together!
FAQs
Why can’t I just focus on my website or just my Google Business Profile?
Google’s local algorithm evaluates both your profile and your website. Neglecting either one means missing out on key ranking signals and customer engagement opportunities. Integrated optimization delivers the best results.
How do I get started?
Explore our blog for more tips, or contact our SEO experts for a free consultation.
Can you help manage my listings and reviews?
Absolutely! We offer comprehensive local SEO services, including profile management, review monitoring, and reputation building. Learn more about our local SEO solutions.
DigitalCoast Marketing—Charleston’s trusted SEO partner. Your growth is our business.
