Website designing is an art. 

From selecting the right palette for your website to ensuring seamless navigation, you have to take care of every little detail to build a strong website. 

With competitors thriving in the market with unique designs, making your website distinct is no picnic. It’s important to hire expert web designers who are adept at UI & UX designing – they can create a grand impact with your web presence and boost your conversions. 

To build a productive and customer-centric online presence, it’s important to learn about the dos and don’ts of web design. This will help you focus on design sense, check on meaningful details, and leave the unwanted clutter behind. 

Let’s look at the do’s.

Focus on the Interface

User Interface (UI) is the first thing that defines the success of your website. 

A user can judge your website in less than five seconds based on a user interface. It plays a determining role in drawing the attention of visitors and converting passive visitors into active customers. 

Make sure that you create an engaging, bright, and efficient user interface. You can also include different writing styles to create a positive impact on usability and UX. Focus on your user interface by visiting different websites and observing minute details. Your aim should be on developing a consistent and usable design. 

Navigation is Important

A website is nothing without its navigation features. 

Navigation is the integral parameter of usability. Your website visitors can interact with your website and brand with the help of user interface and navigation. Further, it makes the task easy for users to search for what they are looking for. 

You can consider navigation as a way of communication between your website and the user. Here are some practical tips from expert web designers to ace your navigation –

  • Prioritize your navigation: By this technique, you will be able to keep top-level navigation on the top of the list up to a maximum of seven choices. Seven is important because it is the number of objects an average human can hold in working memory. After crossing seven navigation options, you should create sub-navigation with proper categorization.
  • Use simple language and style for navigation options: You should choose familiar words for menu options to help visitors understand them better.
  • Make navigation simple: The visitor will only be interested in your website if the time spent on navigation is less. Make sure that the visitor has to go with the least number of clicks possible. You can focus on the three-click rule which states that your website viewers should never be more than three clicks away from what they are searching for. 

Keep a Different Color for Visited Links

Links play a huge role in the navigation of any website. If visited links are not of a different color then users might get confused and revisit the same pages on a loop. Knowing your past and present searches make it easier to decide where to go next. Hence, choose such colors that are subtle to eyes and different than your navigation options.

Make Scanning Easy

If you are an active website user, you know that no one usually reads everything on the website. Rather people go through a cursory glance, or in other words, scan your page and move ahead. 

For instance, if someone is looking for specific content for his task then he would scan all the pages until he finds what he is looking for. What you have to do is make sure that the users find it easily. 

A good website designer is someone who knows what ticks the customers. You can do this with the help of a visual hierarchy. It refers to the arrangement or presentation of elements in a way that places important things first. 

Now, Let’s Learn About the Don’ts of Website Design

Don’t Make Users Wait for Long

One of the most irritating things on the internet is the loading time of a website. 

According to a report, 47% of the users expect a web page to load in two seconds or less. Loading time is extremely important for the growth of your website. If your website takes a long time to load then visitors might become frustrated and leave at the moment. Hence, speed should be at the top of your list while designing a website. This will further help you get favor from Google and rank higher in search results. 

Don’t Use Different Writing Styles

Building a unique website is quite tempting for website developers. However, you cannot make it clumsy for the visitors. 

A lot of people consider using different fonts for creating a website unique website, but often it starts to look messy. Avoid using unconventional fonts and keep it simple. Too many variations can be distracting and confusing for visitors. 

What you can do is include a maximum of three fonts with a maximum of three sizes for your website. Anything greater than number three is a big NO!

Don’t Use Too Many Colors

Simplicity is an art. 

Similar to fonts, it’s better to let go of the temptation and use a single color for your website. The color of your website depicts your brand and values. It has a lot to do with balance. Using too many colors on the website can deliver mixed feeling to visitors. It can render everything confusing. It’s better to choose a color theme and design your website accordingly. Highlight the key points in different colors but keep it decent for the users. 

Do you want to design your website? Are you confused about website elements? If yes, our experts at Digital Coast Marketing can help you with our first-rate website design services in Charleston. Our team understands the crux behind building a website and focus on different elements to build an efficient website on the go. 

Visit us today to discuss your project!