Big SEO Updates for SEO Agencies
Optimizing your website for search engines and creating a strong online presence can seem like a challenge, especially when you realize that it’s an ongoing process.
Without constant vigilance and effort, all your hard work will be for nothing, and you’ll soon slip back into online oblivion.
At Digital Coast Marketing, we understand how important it is that your business stays relevant and gets noticed online, which is why we’re committed to helping our clients to grow their rankings and earn the position they deserve.
With so much new software and so many new ideas coming out of the SEO marketplace, it can be challenging to stay up to date and continue to run your business successfully.
That’s why we’ve put together some practical tips that will help save you time when you’re trying to keep up with this ever-evolving industry.
Learn The Basics
It can be hard to follow the latest developments in the SEO space and understand how they affect your website, without knowing a little about how search engines rank web pages.
As such, before you start updating yourself, you need to educate yourself on SEO and how it works. Try reading a few books by experienced SEO professionals, or exploring the tools you use and reading about how they help your company to measure and track your rankings.
Search engines like Google rank websites based on a variety of factors, with relevance being central. They want to make sure that they’re always showing their users the most relevant information so that they keep coming back and using their platforms.
Reading every page on the internet would be time-consuming, tedious and, as creators are always adding new content, ultimately fruitless.
Instead of reading every page manually, search engines create sophisticated algorithms to assess websites and determine whether or not they are relevant and provide the information that users want.
Read about how these algorithms work and what they’re looking for, so that you can get a basic grasp of SEO before you start keeping up with the latest market updates.
Follow SEO Blogs
Now you’ve got a basic understanding of SEO, how it works and why it’s so essential for your business, you can start to learn more and find out what’s going on in this teaming market.
The easiest way to stay on top of the latest developments in the SEO marketplace is to follow blogs that discuss these changes and how they affect businesses like yours.
Sign up for newsletters or blogs, so as soon as a new post is published, you get it sent straight to your inbox. You’ll save time and stay ahead of the newest developments in this continually evolving sector.
As well as the Digital Coast Marketing Blog, you should also check out:
- Search Engine Watch
- The Keyword: Google’s Blog
- Search Engine Journal
- Neil Patel
- Search Engine Land
- Sprout Social
- And others.
When searching for an SEO blog to follow, the first ones you should check out are the ones that are run by the SEO tools you use.
These blogs will let you know about updates and software changes, so you can adapt and continue to make the most of these innovative solutions.
Follow SEO Influencers On Social Media
Social media sites like Twitter, LinkedIn, and Facebook are ideal for staying connected with other industry titans and finding out about the latest developments.
So, as well as following the experts in your industry, find some influential SEOs and digital marketers to follow. You can use their posts to keep yourself up to date with the latest developments that affect your website and digital marketing strategy.
Listen To SEO Podcasts
Reading about SEO can be time-consuming and feel like more work, so try listening to a podcast by an experienced SEO professional instead.
Podcasts are great because you can listen to them anywhere; whether you’re in the car, at the gym or just in the kitchen making dinner.
They don’t require any effort, and you can learn while you’re having fun! Many experienced and influential SEO experts provide free podcasts, which are often available via major audio platforms like Spotify, so you can easily find and listen to them.
Work With The Experts
If you just don’t have the time to invest in keeping up to date with the latest SEO techniques, technologies, and theories, then outsource the work.
Digital Coast Marketing is a professional team of digital experts who have been serving clients throughout South Carolina and beyond for many years.
To find out more about how Digital Coast Marketing can help you and your business, get in touch with us, and we’ll be happy to share our expertise with you.