In this competitive corporate market, companies need to do everything in their power to boost their online presence and reach their target audience.
A vital part of this strategy is finding the keywords that your target market is searching for, which isn’t as easy as you might think.
Even if you’re an expert in your market, you might not know the keywords that your audience is looking for, so you might miss critical results pages, and thus lose out on thousands of dollars worth of orders.
As experts in SEO services, Digital Coast Marketing understands the importance of knowing which keywords you need to target.
If you’re unsure about how to find out about the keywords you should be focusing on, then keep reading. We’ll share our expertise and give you some practical ways to find the terms and phrases that you should be optimizing your website for to get it noticed by potential customers.
List The Main Topics Your Website Writes About
Before you start searching for related keywords, you need to make a list of topics and keywords that you already focus on, so that you can build on this.
List the topics that you already focus on in a spreadsheet, so that you can easily add to it and export the data. You can then add to the list as you go along, and then add additional information such as the relevance, cost and required number of uses of each keyword.
By being organized and proactive, you will save yourself time in the long run, and ensure that you get the most out of your keyword research.
Use Google To Your Advantage
Once you’ve got an initial list of keywords and topics to target, it’s time to build on it and find associated terms that your target audience is searching for online.
It might surprise you to learn that one of the best tools for finding keywords is Google and that it’s one of the best places to start the process. The search engine offers a range of ways for SEOs and digital marketers to find the keywords that other users are searching for, and you can then use this information to your advantage.
At the bottom of every search, you’ll see a section called ‘searches related to’, which shows you similar searches. You can use this information to find keywords and topics that your target audience is interested in reading about, and you can use this information to inform your SEO strategy.
Google also has a ‘people also ask’ section, which offers questions that other searchers want to know the answers to, and these can help you to find question keywords.
Both of these solutions are free, so they’re a great place to start when you’re looking for target keywords to infuse into your on-page content and integrate into your off-page SEO plan.
Find Reliable Keyword Tools
Many tools on the market will help you to find the keywords that your potential clients are searching for, so you should explore several to find the ones that you enjoy using.
A lot of SEO tools, such as Surfer SEO and SEMrush, offer free accounts or free trials so that you can test the tool out before you pay for it.
There are also many free tools, such as Answer The Public, on the market. However, often these tools have limitations, such as few searches per day. As such, you should consider testing the free version, then, if you like using the tool, pay a subscription to use it to the fullest.
Stay Up To Date With The Latest SEO News
Companies launch new SEO tools and techniques for finding target keywords, so you need to stay up to date with the latest market insight and information.
One of the best ways to do that is to follow SEO influencers and blogs online. Digital Coast Marketing offers a regularly updated online marketing blog that shares the latest news and techniques with our clients and anyone interested in SEO and digital marketing.
Many other digital marketing agencies and SEO experts offer their opinions and insights, so you should read a selection of blogs to find the ones that you enjoy reading.
Other ways of learning about new SEO and keyword research tools include following SEO experts on social media, listening to podcasts, and watching instructional YouTube videos.
Take the time to review the different content on the market, so that you can find sources that you can bookmark and check regularly. These resources will help you to find out about new keyword research solutions and whether or not they are worth your time.
Work With SEO Experts
All of this information and these new tools can take a lot of time to understand and put into action. Not every business owner has the time to dedicate to researching keywords and creating an SEO plan, which they then put into action.
That’s why companies such as ours are here to help. Our teams stay up to date with the latest SEO and digital marketing news, and they have access to cutting-edge tools that can help them to turn any brief into a successful online marketing strategy.
So, if you don’t have the time to undertake all of this keyword research, then work with a respected SEO team who can save you time and effort, such as ours.
Digital Coast Marketing has the experience providing SEO services and digital support such as web design, paid advertising, social media marketing, online review management and much more. We work with a wide range of clients from across the corporate landscape, so we can assist you no matter who your target audience is and what niche you operate in, so we’re the perfect partner for any business.
If you’re eager to start your SEO project and find out how we could help, then contact us. Our team will discuss your site’s unique requirements and tailor our services to your needs.