The variety of digital marketing strategies that have emerged in recent times is quite amazing. This has been unavoidable, with every business trying hard to build a favorable impression among the masses and generate more sales. The leading digital marketing agencies are constantly utilizing the best strategies to deliver the desired results for their clients. One of the highly effective strategies for well-established and new businesses alike is PPC (Pay-per-click). Many of the leading brands from different verticals invest in PPC services to get an edge over their rivals. As one of the top SEO companies in the area, we at Digital Coast Marketing offer reliable PPC marketing services.
What is pay per click?
PPC or pay per click is essentially a model of advertising. Here an advertising platform puts up an ad on behalf of the advertiser when a user searches for a relevant keyword. The advertiser pays the platform every time a visitor clicks on the ad. Search engines are among the most popular and effective advertising platforms for PPC strategies. This is because the visitors landing on the advertiser’s website does so only after searching for something relevant. Therefore, chances of conversion are pretty high.
What are the different types of PPC Ads?
While carrying out a marketing campaign, a business can choose from a variety of PPC ads. Although search engines are trendy, they are by no means the only platform for PPC advertising.
An excellent digital marketing firm can help a business generate valuable leads through search ads. As mentioned earlier, these are the most popular form of PPC advertising and take place through search engines. These ads are highly targeted as they reach prospects who are already looking for a product or service that the advertiser offers.h ads.
Like search engines, social media platforms are great places to put up ads too. With the number of users that the leading social media sites like Facebook, Linked In, and Twitter are gaining, these ads can quickly reach many people. Advanced programming allows these ad campaigns to target prospects based on their interests.
Display advertising uses Google’s partner websites as the ad platform. These ads can reach about 9 out of every ten online users. These ads target online users who have already visited websites related to the same industry. This advertising strategy is beneficial for businesses that cater to luxury or niche customers.
Although these ads are typically used to find their place on YouTube, Facebook has also become a popular platform for in-stream ads. In this technique, the advertisers get to place their ads within video content in the form of breaks. As the ads are audio-visual, they tend to have a memorable impact on the viewers.
Often, page visits that could have potentially turned into a valuable sale fail to convert. In such cases, digital marketing companies use remarketing ads to target them again and convince them to return. These ads often have excellent success rates as they reach people who have already considered converting into a customer.
Google shopping ads
This is a very effective PPC marketing strategy for e-commerce businesses. When a website has plenty of products to offer, a web marketing agency would ideally recommend opting for this advertising style for higher visibility and conversion. Here, the products and some details, such as the pricing, appear in a carousel near the top of the search results.
Other techniques such as Amazon PPC ads, Gmail sponsored promotions, and local services ads might also be relevant. It is best to consult one of the leading SEO firms before deciding on which form of advertising to invest in.
How Does PPC Marketing Work?
Now, you might be wondering what exactly happens during the process of a PPC advertisement. Here is a quick overview of how PPC marketing works on major platforms like Google Ads:
- Bidding: When a user initiates a search query, it triggers an automated auction if advertisers are willing to show ads related to the search. The advertisers would have already bid on the keywords. The more advertisers compete for a specific keyword, the higher the price.
- Winning the bid: The system uses factors such as advertisement quality and the bid amount to determine the auction winner. The search engine would then show the winner’s ad at the top of the search results.
- Payment: If the user clicks on the ad, the advertiser pays the search engine based on a preset rate. Now, the higher the success rate of the ad, the lower the cost per click. By optimizing the marketing strategy, a digital ad agency can therefore reduce expenses.
One of the common challenges that businesses often face is building quality ads to win bids. Paying a higher price isn’t enough to make an ad gain prominence as the platforms also try to enhance the user experience. This is where a web design company can help. These companies optimize the advertiser’s website to make it more eligible for the ad slots.
How can PPC marketing services from a digital marketing company help?
An excellentdigital marketing company offering PPC marketing services would go beyond setting up and managing the campaign. They would also improve your website and advertisement to increase the conversion rate and the chances of winning the ad auctions. For instance, SEO agencies optimize the keywords on a webpage. This way, the search engine algorithm would detect the webpage as the most relevant search result among all the ads. The right strategy would result in negligible cost per click and a high success rate.
At Digital Coat Marketing, we are a web design and SEO firm offering a wide range of digital marketing services. We work closely with skilled professionals and industry leaders to provide our clients with the best services. Our team can turn your PPC marketing campaign into a success by developing the right strategy and managing the movement in the most efficient. You may call us at (843) 619-7704 or fill up this form if you need any assistance choosing the right type of PPC campaign.