SiteAdmin

About SiteAdmin

Since 1998, Stephan's been a leader in internet marketing and has helped many businesses develop their websites and their online presence through social media. He's also an award-winning iPad app developer (JuryPad).

A Primer on Facebook Advertising

Why has Facebook advertising become so popular? Because it’s easily one of the cheapest ways to reach your customers. When compared to print media and other forms of online advertising, the bang for your buck with Facebook advertising is almost unbeatable. It’s not just young people on Facebook nowadays, it’s everyone. And that includes your next [...]

Understanding Google AdWords Campaigns

Move on over, print and TV advertising–online marketing is here to stay. Sure, it’s been all about online marketing for the last decade or so–that’s no secret. But its importance and effectiveness continues to grow rapidly as online marketing services become more accessible to everyone. At DigitalCoast Marketing, we help businesses in South Carolina manage [...]

Understanding Google Analytics: A Primer

As SEO specialists in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a way that’s easy to understand, there’s no excuse to not use it to help support all your business’s important decision-making. Valuable [...]

Top 4 Reasons Why Many Website Designs Fail

I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because it’s the “thing to do,” but that’s as far as they're willing to go. There’s [...]

Why Your Website Needs Calls to Action

Do you really need a call to action on your website? If you want to turn visitors into customers, then the answer is an emphatic yes! As a matter of fact, our web designers in Charleston recommend that you have more than one call to action on your site–ideally one on every single page. Even [...]

Top 5 Trends in Responsive Web Design

Most Charleston web design companies offer responsive web design as a part of their services. Responsive web design is design that functions smoothly across all devices–desktops, laptops, phones, and tablets. Before smart phones and tablets, it wasn’t necessary to include responsive web design in your business’s plans for the web. But now, it’s absolutely crucial if [...]

Why You Need a Responsive Web Design for Your Site

Although there are many web designers in Charleston, South Carolina to choose from, there are some website designers that haven't kept up with the times. For example, recently we were contacted by two businesses in the Charleston area that used the same web design agency to redesign their sites to be "mobile friendly." After paying [...]

By |2017-02-12T01:57:28+00:00December 16th, 2015|Categories: Web Design|Tags: , |0 Comments

Staying on Top of SEO: A Lesson in Adaptability

SEO, or search engine optimization, is always changing. New search algorithms developed every year or so create new rules and practices surrounding SEO. To SEO strategists, like those at the Charleston SEO firm of DigitalCoast Marketing, this means more analytics and finding effective ways to implement SEO. To business owners, this means constantly updating and [...]