Monthly Archives: January 2016

A Primer on Facebook Advertising

Why has Facebook advertising become so popular? Because it’s easily one of the cheapest ways to reach your customers. When compared to print media and other forms of online advertising, the bang for your buck with Facebook advertising is almost unbeatable. It’s not just young people on Facebook nowadays, it’s everyone. And that includes your next [...]

Understanding Google AdWords Campaigns

Move on over, print and TV advertising–online marketing is here to stay. Sure, it’s been all about online marketing for the last decade or so–that’s no secret. But its importance and effectiveness continues to grow rapidly as online marketing services become more accessible to everyone. At DigitalCoast Marketing, we help businesses in South Carolina manage [...]

Understanding Google Analytics: A Primer

As SEO specialists in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a way that’s easy to understand, there’s no excuse to not use it to help support all your business’s important decision-making. Valuable [...]

Top 4 Reasons Why Many Website Designs Fail

I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because it’s the “thing to do,” but that’s as far as they're willing to go. There’s [...]